Website Redesign Cost in 2026: Typical Ranges and What Drives the Price

The short answer

The cost of a SaaS website redesign depends mostly on scope: how many unique page templates you need, how complex the CMS is, whether copywriting and custom visuals are included, and how much content has to be migrated. Integrations, the platform (Webflow, Framer or custom code) and how fast you need to go live also move the number.

As for how much a website redesign costs, public pricing guides put most agency projects somewhere between a few thousand and about $100,000, with enterprise rebuilds going higher. The ranges are wide because scope varies so much, so the most accurate quote comes from a brief that pins down each of the drivers below. We don't publish our own prices; every figure in this post comes from the public sources named and linked below.

Typical website redesign cost ranges

These are published market figures, in US dollars, from three public sources. Date checked: 28 October 2026.

• Clutch: Web Design Company Pricing Guide (page updated 21 September 2026). Web design agencies "typically charge $2,000 to $100,000". The average web design project in its verified reviews is $38,105, the average project runs about 7 months, and most projects reviewed on Clutch cost less than $10,000.
• WebFX: website redesign cost page (page modified 27 May 2026). An average redesign costs $3,000 to $75,000. Agencies: $5,000 to $75,000. Freelancers: $3,000 to $10,000. By size: $3,000 to $24,000 for 1 to 50 pages, $24,000 to $40,000 for 50 to 150 pages, and $36,000 to $75,000 for 150 pages or more.
• Webstacks: How much does a website redesign cost? (page updated 20 August 2026). Basic redesigns (light visual refresh): $3,000 to $30,000. Mid-range (new features, improved back end): $40,000 to $80,000. Enterprise-grade (custom functionality, full architectural overhaul): $80,000 to $120,000 or more. It suggests a 10 to 15% contingency.

Treat these as market context, not a quote. They mix countries, platforms and scopes, and Clutch's own rate table shows hourly rates varying widely by country. Use them to sense-check a quote, then compare quotes on scope.

Why redesign quotes vary so much

Two agencies can quote very different figures for what sounds like the same project. Usually they are pricing different things. One assumes you supply final copy for ten pages. Another assumes it writes the copy, designs twenty templates, migrates 200 blog posts and adds a 3D hero. Before you compare numbers, compare scope line by line.

The main cost drivers

1. Page count and unique templates

Pages are not equal. A homepage, a product page and a pricing page each need their own design. A blog post, case study or integration page is usually one template reused many times. Effort follows the number of unique templates, not the number of URLs. Ten bespoke pages can cost more than fifty pages built from three templates.

2. CMS complexity

A simple blog is quick to set up. A CMS with linked collections, such as case studies filtered by industry, an integrations directory, a changelog or multiple authors, takes more planning and build time. Platform plans matter too: Webflow and Framer both publish CMS limits and add-ons on their pricing pages, and a multi-language site needs a localisation add-on on either platform.

3. Copywriting and messaging

If your positioning has changed since the last site, someone has to write new copy. Adding copywriting to the agency's scope costs more, but it removes the most common cause of delay: finished designs waiting on words. If you write in-house, agree who owns it and when it is due.

4. Custom illustration, 3D and motion

Stock icons and plain product screenshots keep cost down. Custom illustration, 3D renders, animated product UI and Lottie animations add design and production time. For AI and infrastructure products they are often what makes an abstract product feel real, so they can be worth it. Decide which pages actually need them. Usually the homepage hero and one or two product sections are enough. If you need this work, our Motion Design & Video team can handle it alongside the site.

5. Content migration and redirects

Moving hundreds of blog posts, case studies or docs pages is real work: cleaning formatting, re-uploading images and rewriting meta data. Any URL that changes needs a 301 redirect. Google's guidance on site moves with URL changes recommends mapping every old URL to its new one and keeping redirects for generally at least a year. Budget for the mapping, not only the move.

6. Integrations

Forms that send leads to a CRM, demo booking, analytics, cookie consent, gated content, pricing calculators and sign-up flows each add build and testing time. List every tool the site needs to talk to before you ask for quotes, so nobody discovers them halfway through the build.

7. Webflow vs Framer vs custom code

Webflow and Framer let marketing teams edit pages without engineers, and for most marketing sites they keep build time shorter. Custom code, such as a headless CMS with a React front end, costs more to build and maintain, but it makes sense when the site is tightly tied to the product or needs complex logic. Include ongoing plan fees and who maintains the site after launch in the comparison. We cover the two no-code options in Webflow vs Framer for startups.

8. Speed of delivery

A close launch date usually means more people working in parallel, fewer revision rounds, or both, and rush timelines cost more. Most websites we design and build take 2 to 6 weeks once content is ready, so starting early is the cheapest way to protect a launch or raise date.

Website redesign cost for SaaS

A SaaS marketing site usually carries more than a brochure site. Expect some or all of these in scope:

• Product visuals or animated UI that explain an abstract product
• Pricing, security and integrations pages for different members of the buying committee
• A CMS for the blog, case studies, changelog or integrations directory
• Demo booking, CRM forms, analytics and consent tools
• Several languages if you sell in more than one market

Each of these moves a project away from the "light visual refresh" end of the published ranges. When you compare quotes, check which of them each agency has included.

Is a redesign or a rebuild cheaper?

A redesign that keeps your platform, page structure and most of your content is usually cheaper than a rebuild that changes the platform, the information architecture or the functionality. WebFX splits its figures the same way: a lighter "redecoration or rewire" of a small site is listed at $3,000 to $5,000, while a "remodel or rebuild" of the same size is listed at $7,000 to $15,000, and the gap holds for medium and large sites.

A rebuild can still be the better choice when the current platform blocks your marketing team, the CMS cannot hold the content you plan to publish, or the codebase needs engineers for every change. In that case the extra build cost buys lower running costs later.

How to plan a budget

1. Start with the goal. A redesign for a raise, a new product, an enterprise push or better conversion each puts weight on different pages. The goal tells you where to spend.
2. Split launch pages from later pages. Launch with the pages that carry the story, usually home, product, pricing, about and contact, and add the rest afterwards.
3. Separate one-off and ongoing costs. Design and build are one-off. Platform plans, localisation, font licences and support retainers recur.
4. Keep some contingency. Discovery often turns up an extra template or integration. Leave headroom for it; Webstacks suggests 10 to 15%.
5. Ask for line items. A quote broken into strategy, design, copy, build, motion and migration is easier to compare and easier to trim.

A pre-brief checklist

Have answers to these before you contact agencies. It makes quotes faster and far easier to compare.

• A list of current pages and which ones stay, merge or go
• The unique page types you expect, such as home, product, solutions, pricing, blog, case study and careers
• CMS collections you need and roughly how many items each holds today
• Who writes the copy, and whether your positioning is changing
• Visual needs: illustration, 3D, product UI animation or video
• Integrations: CRM, forms, analytics, booking and consent
• Platform preference, and who will edit the site after launch
• Languages and regions the site must serve
• The launch date and what it is tied to
• One decision-maker who signs off each stage

A real example

For Itilite, we handled the website redesign, Webflow build and motion as one project, and organic deals now land about 2.5x better. Keeping Website, Product & App Design and Webflow & Framer Development with one team removed handovers, which are one of the less visible cost drivers on any redesign.

Related reading: B2B Website Design: What Buying Committees Need to See, SaaS Landing Page Design: Anatomy of a Page That Converts

FAQ

How much does a website redesign cost?

Public guides give wide ranges. Clutch says web design agencies typically charge $2,000 to $100,000, WebFX puts an average redesign at $3,000 to $75,000, and Webstacks puts enterprise-grade redesigns at $80,000 to $120,000 or more (all checked on 28 October 2026). Your scope decides where you land.

What is the website redesign cost for SaaS?

It depends on templates, CMS, copy, product visuals, migration, integrations and platform. SaaS sites often need pricing, security and integrations pages plus product animation, which pushes them above the basic tiers in the published ranges. Send every agency the same written brief before comparing numbers.

Is a redesign or a rebuild cheaper?

A redesign on the same platform is usually cheaper up front. A rebuild costs more because it changes the platform, structure or functionality, but it can save money later if the current site needs engineers for every change.

Is Webflow or Framer cheaper than custom code?

For most marketing sites, yes, both in build time and in ongoing engineering effort. Both charge recurring plan fees, so compare the total cost over a year or two rather than the build alone.

Can we redesign in phases to spread the cost?

Yes. Launch the core pages first, then add templates such as case studies, integrations or a resource hub. Make sure the design system is built to extend, so phase two does not mean redesigning phase one.

Will a redesign hurt our SEO?

Not if it is handled properly. Keep URLs that rank, 301-redirect the ones that change, carry over titles and meta descriptions, and check Search Console for errors after launch.

What should we ask an agency before signing?

Ask what each line item includes, how many revision rounds you get, who writes copy and migrates content, what support looks like after launch, and whether your team can edit everything. For a wider view of options, see our list of website design agencies for SaaS startups.

Planning a redesign? Send us your sitemap and launch date and we'll show you which cost drivers matter most for your scope.