Dcluttr: AI SaaS Brand, Website and Product

[WEBSITE] - [FRAMER DEV] - [MARKETING DESIGN] - [PRODUCT DESIGN]CAMPUS FUND BACKED

Studio Huncho designed the brand, Framer website, product UI and marketing for Dcluttr, an AI copilot for growth marketing in quick-commerce D2C, built for brands fighting for ranking and visibility on Blinkit, Zepto, and Instamart. Dcluttr is backed by Campus Fund and part of the Supercrew ecosystem.

Introduction

Challenges

Quick-commerce D2C is barely mapped, and Dcluttr is one of the first AI-native tools built for it. Two problems at once: make the copilot legible to growth leads who tune most “AI” out, and build credibility for a young brand in an unproven category.

Challenges

Strategy

We built brand and site around the exact intersection of AI, quick-commerce, and D2C growth, not generic AI-marketing language. A Framer build for fast iteration, with product design shipped alongside the website so the demo feels as considered as the pitch.

Strategy

Impact

With the new brand, site and product surface in place, Dcluttr raised its initial round, onboarded its first paying customers and grew daily active users by 35 to 40%, according to co-founder Ritvik Nagpal. It now has a unified launch posture against more generic AI-marketing tools.

Impact

[INTRODUCTION] — [THE CLARITY ENGINE]

Dcluttr website on a laptop: AI copilot for quick commerce, designed by Studio Huncho

Dcluttr website hero: your AI copilot for smarter, faster growth

Dcluttr mobile dashboard and agent-powered intelligence graphic

Dcluttr product UI cards for sales and availability metrics

Dcluttr AI-powered metrics and pricing insight cards

Dcluttr product cards for units sold and SKU mapping

Dcluttr ad campaign recommendation cards for dormant keywords

Dcluttr mobile dashboard and SKU mapping card

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[CHALLENGES] — [THE DATA FRAGMENTATION]

Dcluttr typography and colour palette: Mulish and Satoshi

Dcluttr campaign insights table on a tablet

Dcluttr AI summary assistant graphic and date picker

Dcluttr AI processing states and mobile product screen

Dcluttr cross-platform visibility chart and mobile alerts

Dcluttr notifications and integrations graphic

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[STRATEGY] — [SIGNAL OVER NOISE]

Dcluttr real-time insights marketing graphics

Dcluttr guide book: how to do Qcomm ads with AI

Dcluttr lightbox posters: your AI copilot for smarter and faster growth

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[Impact]

35–40%

Increase in daily active users

First round

Raised, backed by Campus Fund

End to end

Brand, site, product, marketing

CAMPUS FUND BACKED

“Thanks to Studio Huncho's time and effort, we were able to successfully raise our initial round of funding, onboarding our first paying customers, and increasing our daily active users by 35% to 40%. The team is very responsive and delivers quality designs on time. The team has been very responsive and has maintained design quality even as they scaled up their operations.”

Ritvik Nagpal

Co-Founder, Dcluttr

[OUR ROLE]

Custom website positioning Dcluttr inside quick-commerce D2C
Framer development for team velocity
Product UI design shipped alongside the site
Marketing design system for ongoing communication

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