Rippl: Rebrand, App and Website Design

[BRANDING] - [WEBSITE] - [MOTION]

Studio Huncho led the rebrand from ReDesyn to Rippl, designing the mobile app, brand, website and motion for India’s print-on-demand creator merch platform. Rippl is where the country’s biggest creators launch and run merchandise drops at scale.

Introduction

Challenges

Rippl was sitting on a rebrand moment. The ReDesyn identity was built for an earlier era of the creator economy, and the new positioning needed a visual language and product experience that worked for three audiences at once: creators, fans, and merch buyers.

Challenges

Strategy

We led with the product. A mobile app designed around how creators actually launch and manage drops, a full brand refresh with a new identity and tone, and a website rebuilt around the creator-merch buying journey, with motion carrying the brand across every touchpoint.

Strategy

Impact

A new identity and product experience anchoring Rippl’s post-rebrand chapter, holding consistently across creators, fans, and buyers, with the relationship continuing into ongoing work.

Impact

A new identity and product experience anchoring Rippl’s post-rebrand chapter, holding consistently across creators, fans, and buyers, with the relationship continuing into ongoing work.

[INTRODUCTION] — [THE CLARITY ENGINE]