Sookti AI: AI Startup Branding and Website

[BRANDING] - [WEBSITE] - [VISUAL DESIGN]PEAK XV BACKED

Studio Huncho designed the brand, website and launch materials for Sookti AI in eight weeks, ahead of its Peak XV announcement. Sookti builds autonomous agents that automate the hardest parts of SAP lifecycle work: analysis, transformation, testing, documentation, and resolution. It was founded by Aditya Shankar and Tanushree Nagori, both ex-Doubtnut.

Introduction

Challenges

Sookti was building in a category most people don’t grasp in five seconds: AI agents for enterprise SAP. A powerful product has to land instantly or not at all. They needed a brand that made complex enterprise AI feel obvious, on a site tight enough to ship inside the announcement window.

Challenges

Strategy

We focused on clarity and trust. A system built around ASCII design elements gave Sookti a distinct builder’s edge in a category of look-alike AI sites. The 7-8 page site was structured around how the agents actually work, with slide templates and marketing assets shipping in lockstep.

Strategy

Impact

Brand, site, and launch materials all shipped inside eight weeks, ready for the Peak XV announcement: a distinct identity in a category racing toward sameness.

Impact

Brand, site, and launch materials all shipped inside eight weeks, ready for the Peak XV announcement: a distinct identity in a category racing toward sameness.

[INTRODUCTION] — [THE CLARITY ENGINE]