Refold AI

Refold AI

[WEBSITE] - [BRANDING] - [MARKETING DESIGN]$6.5M RAISED

Introduction

Studio Huncho rebranded Refold AI from Cobalt and rebuilt its website in 45 days, ahead of its $6.5M raise. Refold replaces traditional middleware with AI agents that learn how enterprise systems behave. Founded by Jugal Anchalia and Abhishek Kumar, it works with enterprise clients including Incorta and Naehas.

Introduction

Studio Huncho rebranded Refold AI from Cobalt and rebuilt its website in 45 days, ahead of its $6.5M raise. Refold replaces traditional middleware with AI agents that learn how enterprise systems behave. Founded by Jugal Anchalia and Abhishek Kumar, it works with enterprise clients including Incorta and Naehas.

Challenges

The product was scaling; the brand hadn’t caught up. Refold had real enterprise traction, but the site still read seed-stage, not like the integration backbone enterprise teams were already running on. The job was to close that gap before the raise amplified everything.

Challenges

The product was scaling; the brand hadn’t caught up. Refold had real enterprise traction, but the site still read seed-stage, not like the integration backbone enterprise teams were already running on. The job was to close that gap before the raise amplified everything.

Strategy

A 45-day rebuild, end to end. New identity, a site across every credibility surface, motion that brought the integration story to life, and launch marketing in the same visual logic. Every surface custom-built.

Strategy

A 45-day rebuild, end to end. New identity, a site across every credibility surface, motion that brought the integration story to life, and launch marketing in the same visual logic. Every surface custom-built.

Impact

Refold relaunched with a brand that matched the product. The new site was featured on Saaspo as one of the year’s best-converting AI sites, and Studio Huncho has stayed on as their ongoing design partner since.

Impact

Refold relaunched with a brand that matched the product. The new site was featured on Saaspo as one of the year’s best-converting AI sites, and Studio Huncho has stayed on as their ongoing design partner since.

[INTRODUCTION] — [THE CLARITY ENGINE]
Refold AI mobile website, rebrand and website design by Studio Huncho
Refold AI website on a laptop: ship integrated features faster without backend bottlenecks
Refold AI illustrated brand cards
Refold AI technical diagram graphic
Refold AI mobile website pages
Refold AI product feature graphics
Refold AI website section: intelligent enterprise automation for professional service teams
Refold AI badges and mobile website security page
Refold AI branded packaging
Refold AI website integration graph section
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[CHALLENGES] — [THE DATA FRAGMENTATION]
Refold AI logo and AI agents for enterprise supply chain integrations
Refold AI website pages in perspective
Refold AI billboards and brand patterns
Refold AI documentation and bug agent graphics
Refold AI deployment options section
Refold AI builder product UI: custom apps for every integration edge case
Refold AI typography: PT Serif and type hierarchy
Refold AI logo and code generation UI
Refold AI flags
Refold AI flags and posters
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[STRATEGY] — [SIGNAL OVER NOISE]
Refold AI integration agents illustration
Refold AI integration issues graphic and tote bag
Refold AI sticker and mobile website
Refold AI field mapping and workflow orchestration graphic
Refold AI brand graphics: AI agents that integrate so your engineers can innovate
Refold AI bus stop poster at night
Overview of Refold AI website pages
Refold AI integrations section: move your data and workflows from any system
Refold AI website on a laptop
Refold AI presentation on stage: AI for enterprise integrations
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[Impact]
45 days
Kickoff to live
Saaspo
Featured as a top-converting AI site
Ongoing
Active retainer
Drishti Tulsi, GTM, Refold AI
Raised $6.5M

“Working with Studio Huncho has been a genuinely great experience. They are reliable, deliver high-quality work, and turn things around quickly, exactly what you need when you’re trying to move fast. They’ve been a strong partner in helping us operate and iterate at pace, and their support throughout has been superb.”

Drishti Tulsi, GTM, Refold AI
Drishti Tulsi
GTM, Refold AI
[OUR ROLE]
  • Full brand identity built for enterprise credibility
  • Custom website across the product story
  • Motion layered into the integration narrative
  • Marketing design for launch and beyond
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