Simplismart

Simplismart

[BRANDING] - [WEBSITE] - [WEBFLOW DEV] - [MOTION]$7M SERIES A

Introduction

Studio Huncho designed the brand, website and motion for SimpliSmart, an India-HQ AI infrastructure company building a software-optimised inference engine for fine-tuning and scaling GenAI models. Its public benchmarks claim faster inference than Together AI and Fireworks AI. SimpliSmart has since raised a $7M Series A led by Accel.

Introduction

Studio Huncho designed the brand, website and motion for SimpliSmart, an India-HQ AI infrastructure company building a software-optimised inference engine for fine-tuning and scaling GenAI models. Its public benchmarks claim faster inference than Together AI and Fireworks AI. SimpliSmart has since raised a $7M Series A led by Accel.

Challenges

AI infrastructure is technically dense and visually crowded. Inference platforms compete on benchmarks, but the surface layer is where buyers form their first opinion. SimpliSmart needed a brand that signalled real technical depth without going generic.

Challenges

AI infrastructure is technically dense and visually crowded. Inference platforms compete on benchmarks, but the surface layer is where buyers form their first opinion. SimpliSmart needed a brand that signalled real technical depth without going generic.

Strategy

We built a full brand and website for AI infrastructure buyers, ML engineers and infrastructure leads, with custom motion bringing the inference-speed story to life. Technical credibility on the surface, not just in the benchmarks.

Strategy

We built a full brand and website for AI infrastructure buyers, ML engineers and infrastructure leads, with custom motion bringing the inference-speed story to life. Technical credibility on the surface, not just in the benchmarks.

Impact

SimpliSmart raised a $7M Series A led by Accel with ~30 enterprise customers and ~$1M ARR, its benchmarks positioned alongside Together AI and Fireworks AI across brand and site.

Impact

SimpliSmart raised a $7M Series A led by Accel with ~30 enterprise customers and ~$1M ARR, its benchmarks positioned alongside Together AI and Fireworks AI across brand and site.

[INTRODUCTION] — [THE CLARITY ENGINE]
SimpliSmart isometric 3D blocks illustration, designed by Studio Huncho
No items found.
[CHALLENGES] — [THE DATA FRAGMENTATION]
SimpliSmart website hero: train and serve any GenAI model at scale
SimpliSmart website partner testimonials section
SimpliSmart fine-tuning models animation frame
SimpliSmart logo and logo construction
SimpliSmart typography and colour palette: DM Sans
SimpliSmart website section: the most common mistake in inference
No items found.
[STRATEGY] — [SIGNAL OVER NOISE]
SimpliSmart website sections for custom models and cloud deployment
SimpliSmart website page layouts overview
SimpliSmart mobile website and isometric runtime illustration
SimpliSmart website footer: ready to own your inference stack
No items found.
[Impact]
$7M
Series A, Accel-led
~30
Enterprise customers
Benchmarked
vs Together and Fireworks
[OUR ROLE]
  • Brand identity for a technical infrastructure audience
  • Custom website for ML engineers and infra leads
  • Webflow development
  • Motion bringing the inference-speed story to life
Next case study
.
Next case study
.
VESC Technologies case study: website, Webflow build and 3D by Studio Huncho
VESC Technologies
VIEW CASE STUDY