VESC Technologies

VESC Technologies

[WEBSITE] - [WEBFLOW DEV] - [3D]

Introduction

Studio Huncho designed the website, Webflow build and 3D visuals for VESC Technologies, the control systems arm of Motovolt, the Kolkata EV manufacturer. VESC makes the part of an electric vehicle that decides how it actually moves: motor controllers, battery management, the control layer sitting between the battery and the wheels. It sells to OEMs building their own vehicles.

Introduction

Studio Huncho designed the website, Webflow build and 3D visuals for VESC Technologies, the control systems arm of Motovolt, the Kolkata EV manufacturer. VESC makes the part of an electric vehicle that decides how it actually moves: motor controllers, battery management, the control layer sitting between the battery and the wheels. It sells to OEMs building their own vehicles.

Challenges

You cannot photograph a motor controller. It is a sealed black box that goes inside somebody else's vehicle and never gets looked at again. And the person deciding whether to buy it is an engineer betting a production run on the choice, so they are not looking to be sold to. They want the numbers, quickly.

Challenges

You cannot photograph a motor controller. It is a sealed black box that goes inside somebody else's vehicle and never gets looked at again. And the person deciding whether to buy it is an engineer betting a production run on the choice, so they are not looking to be sold to. They want the numbers, quickly.

Strategy

We let the 3D do the arguing, since photography had nothing to shoot. X-ray renders put the hardware inside real vehicles so you can see exactly where it sits, and exploded views open the box up. Everything else stays plain. Mono type, engineering grids, and every claim stated as a number rather than an adjective.

Strategy

We let the 3D do the arguing, since photography had nothing to shoot. X-ray renders put the hardware inside real vehicles so you can see exactly where it sits, and exploded views open the box up. Everything else stays plain. Mono type, engineering grids, and every claim stated as a number rather than an adjective.

Impact

The site reads like production infrastructure instead of a parts catalogue. A technical buyer gets to specs in seconds, and the three layers of the control system sit together as one architecture rather than three separate product pages, which is how the company actually sells.

Impact

The site reads like production infrastructure instead of a parts catalogue. A technical buyer gets to specs in seconds, and the three layers of the control system sit together as one architecture rather than three separate product pages, which is how the company actually sells.

[INTRODUCTION] — [THE CLARITY ENGINE]
VESC Technologies website homepage on a desktop monitor, designed by Studio Huncho
VESC Technologies homepage hero with wireframe robot arm and EV line drawings
VESC CX-65 motor controller 3D render with technical spec labels
VESC Technologies brand panels pairing a controller render with an electric truck
Electric scooter render on an engineering grid for the VESC Technologies website
Exploded 3D render of the VESC Smart BMS (VBMS-32) battery management system
VESC Technologies product page for a precision motor controller
VESC Technologies Deep Control Engineering section with exploded hardware layers
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[CHALLENGES] — [THE DATA FRAGMENTATION]
VESC Technologies website pages and logo in red and charcoal
VESC Technologies product spec cards for motor controllers and battery management
VESC Technologies product listing and detail pages for the TX Series and CX65
VESC Technologies website section on light EVs with an e-bike and controller render
VESC Technologies applications graphic across e-bikes, scooters, three-wheelers and forklifts
VESC Technologies mobile website on a phone beside engineering-approach cards
VESC Technologies hero with an electric truck, scooter and forklift
VESC Technologies homepage on a desktop monitor with an engineer at work
VESC Technologies mobile page and x-ray render of a vehicle showing the controller
VESC Technologies mobile homepage held by a robotic arm
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[STRATEGY] — [SIGNAL OVER NOISE]
VESC Technologies mobile site and OEM integration partnerships section
X-ray render of an electric scooter frame for the VESC Technologies website
VESC Technologies Engineering the System section on a monitor
VESC Technologies brand visuals with rock textures and the VESC logo
VESC Technologies modular hardware section in the red pixel visual system
VESC Technologies controller renders on a large stage screen
VESC Technologies vision page: to define the control layer powering electrification
Overview of VESC Technologies website pages designed by Studio Huncho
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[Impact]
50,000+
VESC-based controllers deployed globally
25,000+
Vehicles deployed by parent company Motovolt
600A
Peak current on the TX Series
8S to 32S
Pack support on the VBMS-32
[OUR ROLE]
  • Website design, all pages
  • 3D: x-ray vehicle renders, exploded controller views, product visuals
  • Webflow development and build
  • A technical visual language of mono type, engineering grids and crosshairs
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